Privacy Policy

Last updated: 4 September 2026

1. Who we are

Firswood Properties L.L.C. is a real estate business based at The Prime Tower, Marasi Drive, Business Bay, Dubai, United Arab Emirates. We are registered under RERA ORN 96318 and Licence No. 1598762.

In this policy, “Firswood Properties”, “we”, “us” and “our” refer to Firswood Properties L.L.C.

For privacy enquiries, contact us at info@firswoodproperties.ae.

2. Information we collect

We may collect information that you provide directly to us, including:

  • Your name, email address and telephone number
  • The type of property service you are interested in
  • Preferred communities, property requirements and investment objectives
  • Information contained in messages, documents or correspondence you send to us
  • Information required to provide brokerage, advisory or property-management services when you become a client

When you use our website, our hosting and security providers may also process limited technical information such as your IP address, browser type, device type, requested pages, timestamps and security logs.

3. How we use your information

We use personal information to:

  • Respond to enquiries and arrange consultations
  • Understand your property requirements
  • Provide services you ask us to perform
  • Communicate with you about a potential or existing client relationship
  • Maintain business, transaction and regulatory records
  • Protect the website and our systems from fraud, abuse and security threats
  • Comply with applicable legal and regulatory obligations
  • Send marketing communications where you have asked to receive them or where otherwise permitted by law

We do not sell your personal information.

4. Legal grounds for processing

Depending on the circumstances, we process information because it is necessary to respond to your request, take steps before entering into a contract, perform a contract, comply with a legal obligation, pursue a legitimate business interest or act with your consent.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

5. Who we may share information with

Where necessary for the purposes described above, we may share relevant information with:

  • Property developers, sellers, landlords, buyers or tenants involved in a transaction you ask us to progress
  • Banks, mortgage providers, conveyancers, valuers and other professional advisers
  • Property portals, customer-management, email, hosting and information-technology providers
  • Government, regulatory, law-enforcement or dispute-resolution bodies where required
  • Professional advisers such as lawyers, accountants and auditors

We share only the information reasonably necessary for the relevant purpose and require service providers to protect it appropriately.

6. International processing

Some service providers may process information outside the United Arab Emirates. Where this occurs, we take reasonable steps to ensure that the transfer and processing are protected in accordance with applicable law.

7. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, to manage a client relationship, resolve disputes and meet legal, regulatory and accounting requirements.

Enquiry information that does not lead to an active client relationship will be reviewed and deleted or anonymised when it is no longer reasonably required. Transaction and regulatory records may need to be retained for longer periods required by law or the relevant authority.

8. Security

We use reasonable technical and organisational safeguards designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse. No internet transmission or storage system can be guaranteed to be completely secure.

9. Cookies and analytics

The website does not currently use non-essential advertising or analytics cookies. Essential technical storage may be used where necessary for security, form submission or user preferences.

If non-essential analytics or advertising technology is added later, we will update this policy and introduce an appropriate consent mechanism before activating it where required.

10. Your choices and rights

Subject to applicable law, you may ask us to:

  • Confirm whether we hold personal information about you
  • Provide access to relevant personal information
  • Correct information that is inaccurate or incomplete
  • Delete information where there is no continuing lawful reason to keep it
  • Restrict or object to certain uses of information
  • Stop sending direct marketing communications

We may need to verify your identity before completing a request. Some rights are subject to legal and regulatory exceptions.

To make a request, email info@firswoodproperties.ae.

11. Children

Our website and services are not directed at children, and we do not knowingly collect personal information from children through the website.

12. Third-party websites

Our website may link to websites operated by other organisations. Their privacy practices are governed by their own policies, and we are not responsible for those websites.

13. Changes to this policy

We may update this policy when our services, technology or legal obligations change. The latest version will be published on this page with a revised “Last updated” date.

14. Contact us

Firswood Properties L.L.C.
The Prime Tower, Marasi Drive
Business Bay, Dubai, United Arab Emirates
RERA ORN 96318 · Licence No. 1598762
Email: info@firswoodproperties.ae